Consultant Directory

Mr. Joseph Wesley Zeigler
Joseph Wesley Zeigler & Associates
427 Hartford Drive
Nutley, NJ 07110-3940
Phone: 973-667-7750 Fax: 973-667-0720
ZeiglerCo@aol.com

EXPERTISE:
- Board Relations: Retreat Facilitation, Leadership Development/Recruitment
- Community Relations: Audience Development, Economic Impact, Community Revitalization
- Planning: Needs/Resources Assessment, Long Range and Strategic Planning
- Management: Organizational Structure
- Facilities Development: Feasibility/Planning Studies
- Program Development: Working with Artists, Community Events/Festivals
- Marketing the Arts: Market Research

QUALIFICATIONS/EXPERIENCE:
Qualifications/Experience: Consultant since 1969 to arts institutions, concentrating in planning/research/marketing/funding. Have done projects all over the United States, but most of my work has been concentrated between Boston and Washington.

Here are percentages of time that each of the four concentrations takes, and a description of each:
PLANNING (40%): "helping arts institutions decide who they are and what they want to do"
RESEARCH (20%): "surveying current audiences and potential audiences (markets)"
MARKETING (20%): "analyzing current marketing and planning future marketing"
FUNDING (10%): very selective and occasional work in fund-raising; examples are a capital campaign 1981-1983 for Peterborough Players in NH, and four capital and pledge campaigns for my church in New York City.

EDUCATION & SPECIALIZED TRAINING:
Education & Specialized Training: Joseph Wesley Zeigler & Associates works with many independent and qualified consultants.

Mr. Zeigler graduated from Harvard College and attended the Yale School of Drama, then received two grants from the Ford Foundation's Program for Administrative Interns. He later served as the Executive Director of Theatre Communications Group. From 1972-1976, he was vice-president of Arts Development Associates: before and since those years, he has worked as an independent consultant with his associates. He has taught at Brooklyn College, City University of New York, Adelphi, NYU, and SUNY-Purchase. His first book, "Regional Theatre: The Revolutionary Stage" was published in 1973. His most recent book is "Arts in Crisis: The National Endowment for the Arts Versus America" (1994). He is a consulting editor of the "Journal of Arts Management, Law and Society."

RECENT & REPRESENTATIVE CONSULTING WORK:
- 2001: Middlesex County Cultural & Heritage Commission, New Brunswick NJ. MCCHC is the county cultural agency. Zeigler was engaged to lead a survey of the county's very diverse population as a first step in planning. We created a questionnaire in four languages that was distributed throughout the county, and also interviewed citizens at gathering places. The project was completed with a formal report.
- 2000: Newark Arts Council, Newark NJ. Newark Arts Council is a long-standing organization that has received a new energy with the appointment of its first full-time executive director in late 1990s. NAC was asked by the City of Newark to create a Cultural Plan for the city. Zeigler was engaged in the early fall of 2000 to be the writer of the Cultural Plan. He reviewed all the work that had been done, talked further with some people, and completed the plan in late December of 2000.
- 1995 and 1999: Community Theater in Morristown, NJ is a former movie/vaudeville house that was reclaimed to become a cultural center in 1993-94. Zeigler was engaged twice for planning; first to do a business plan and economic impact study, and then in 1999 to do further planning for expansion.
- 1981: The Arts for Living Center at Henry Street Settlement in New York City is one of the city's primary community art centers. It provides performing and visual arts events and training for young people. Zeigler was engaged to do a full study of the ALC operation, planning for its future. His work included interviewing people at ALC and HSS, market research of audiences in attendance at ALC events, funding analysis and funding planning (including ALC's first DCA grants). A major report was provided.
- 1980 and 1987: New York Philharmonic, Lincoln Center, NYC. In 1980, Zeigler was engaged to do writing for an endowment campaign being conducted by the NYP development office. In 1987, he was engaged to do a full study of all NYP marketing. A primary part of this study was a detailed comparison of NYP Marketing with marketing of numerous other Lincoln Center and NYC performing arts institutions. The results were a 170 page written report.
- 1989 and 1991: Howard County, Maryland is between Baltimore and Washington DC; its primary city is Columbia (a planned community by James Rouse). Zeigler was engaged twice: first in 1989 to do a community needs assessment, and then in 1991 to creat an Arts Plan based on the assessment findings. In 1989, Zeigler led a four-member team that examined facilities, programs, audiences, funding, and plans. This led to a 58-page report that described the current "state of the arts" in Howard County and its potential. In 1991, Zeigler was re-engaged to work with the Howard County Arts Council on formulating a Plan for the Arts in Howard County, which led to an NEA grant and the reclaiming of a high school auditorium to be a performing arts hall for the community.

FEE:
Zeigler has a sliding scale of fees, whereby the organization that uses his service for more time pays less per day. 1 day = $700 plus travel/living expenses. Projects taking 2-10 days = $600/day plus travel/living expenses. Over 10 days = $500/day plus travel/living expenses.

The Alliance of New York State Arts Organizations has a 29-year history as New York’s service association for community based arts and cultural organizations. The Alliance provides leadership and vision, and delivers services, resources and tools that strengthen cultural organizations. The Alliance informs the field on statewide and national issues affecting the arts and assists local arts agencies in building community support.

245 Love Lane, P.O. Box 96
Mattituck, NY 11952-0096
Phone (631) 298-1234 / Fax (631) 298-1101