Consultant Directory

Heritage Marketing Inc.
Don Hudson, President
865 Taylor Rise
Victor, NY 14564
Phone 585-746-2818
Fax 585-473-3862
Email: dhudson@heritagemarketing.net

EXPERTISE:
- Marketing Strategy: Marketplace research and analysis; strategic marketing and business development plans; brand and product development and naming; consulting.
- Marketing Communications: Creative for print, broadcast, internet, and out of home advertising; direct mail and database marketing; collateral, brochures, newsletters and annual reports; media planning and placement.
- Development: Fundraising via direct marketing; events conception and implementation; corporate sponsorships and partnerships.

QUALIFICATIONS/EXPERIENCE:
Dynamic experience in marketing and advertising arenas on both client and agency side of business. Core competencies include:
- Strategy Development
- Budgeting/Forecasting
- Marketing Research
- Sales Force Management
- Information Technology
- Project Management
- Customer Loyalty Programs
- Database Marketing
- New Product Launch
- Marketing Communication Planning

EDUCATION & SPECIALIZED TRAINING:
-Masters of Business Administration, Marketing from Rochester Institute of Technology
-Bachelors of Arts, Psychology from SUNY Geneseo

RECENT & REPRESENTATIVE CONSULTING WORK:
- Finger Lakes Tourism in Penn Yan, NY: Developed concepts for new logo and positioning for Finger Lakes Region; developed advertising media plan; handled PR in 2003.
- Victor Local Development Corporation: Developed Main Street marketing plan.
- Ontario County Tourism: Developed agri-tourism trail and brochure; Finger Lakes Trains website (in progress).
- Canandaigua Wine Trail: developed brochure for Wine Trail.
- Sonnenberg Gardens and Mansion: Developed and implemented marketing communications plan for 2003 season.
- Widmer Wine Cellars: developed brochure for winery.
- CityScape (joint housing venture between Rochester Home Builders Association and City of Rochester): Developed and implemented marketing communications plan for new housing development (in progress).

FEE: Varies by function, blended rate $95/hour.

The Alliance of New York State Arts Organizations has a 29-year history as New York s service association for community based arts and cultural organizations. The Alliance provides leadership and vision, and delivers services, resources and tools that strengthen cultural organizations. The Alliance informs the field on statewide and national issues affecting the arts and assists local arts agencies in building community support.

245 Love Lane, P.O. Box 96
Mattituck, NY 11952-0096
Phone (631) 298-1234 / Fax (631) 298-1101